The Consumer Advocacy Cell (CAC) was constituted by the Commission on 4th February, 2005 with the primary objective to carry out consumer awareness activities on behalf of the Commission and educating them on the process of consumer grievance redressal and other matters relating to their rights and duties. CAC endeavors to protect the interests of consumers and act as a source of information by providing them with the necessary guidance on various power related issues. Another important objective of the Cell is to conduct studies/ surveys from time to time to gauge the extent of consumer satisfaction and overall performance of the licensees so as to take initiatives to make the power sector of the State more consumer friendly and efficient. The Cell also aims to create awareness among consumers on energy saving and safety related matters. The Cell functions under the supervision of the Commission and the Consultant (Consumer Advocacy), AERC, carries out the activities of the Cell as directed by the Commission from time to time.

The functions carried out by the Cell over the years are briefly stated as under:-

1. The Cell designed a CD containing important information on the power sector

2. Empanelled consumer groups from all over the State as members and held consumer awareness meets on different issues concerning the power sector,

3. Published an information bulletin ? The Electricity Consumer Grid,

4. Designed posters and leaflets on important issues. In this regard, flex posters designed by AERC for informing the mechanism for consumer grievance redressal in both English and Assamese languages were sent for display in the offices of the distribution licensee across the State,

5. A good number of grievances were received by the Commission over the years and these were promptly forwarded to the distribution licensee for necessary redressal with intimation to the complainants and also asked for action taken reports on the grievances from the licensee.